Privacy Policy

Renovating Life UK respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect information when you visit renovatinglife.co.uk, contact us, interact with content on the website or follow links to third-party websites.

For the purposes of UK data protection law, Renovating Life UK is the controller of the personal information described in this policy.

01 · Your Information

Information We Collect

The information we collect depends on how you interact with the website.

Information You Give Us

If you contact us through the website contact form, we may collect:

• your name;
• your email address;
• your selected enquiry type;
• the subject of your enquiry;
• the contents of your message; and
• any other information you choose to provide.

You may also provide personal information if you contact us directly by email, including in relation to general enquiries, questions about our projects, brand collaborations or partnerships.

Please avoid sending sensitive personal information unless it is necessary for your enquiry.

Information Collected Automatically

When you visit the website, certain technical information may be collected automatically by the website, our hosting infrastructure and analytics services.

This may include:

• your IP address;
• browser type and version;
• device type;
• operating system;
• approximate geographic location;
• referring website or source;
• pages viewed;
• links or buttons interacted with;
• date and time of your visit;
• time spent on pages; and
• other technical information relating to the way you use the website.

Some of this information may be collected through cookies and similar technologies.

For more information about the cookies used on Renovating Life UK and the choices available to you, please see our Cookie Policy.

02 · How and Why We Use It

How We Use Your Information

We may use personal information to:

• operate and maintain the website;
• understand how visitors use the website;
• analyse website traffic and performance;
• improve our articles, website navigation and user experience;
• respond to messages and enquiries;
• communicate with individuals or organisations regarding potential collaborations or partnerships;
• detect, investigate and prevent technical problems, misuse or security threats;
• maintain appropriate website and server records; and
• comply with legal or regulatory requirements.

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases.

Legitimate Interests

We may process personal information where it is necessary for our legitimate interests and those interests are not overridden by your rights.

This may include:

• operating and improving Renovating Life UK;
• responding to general enquiries;
• understanding how the website is being used;
• maintaining website security;
• preventing fraud, spam or misuse; and
• maintaining appropriate business records.

Consent

Where consent is required, particularly in relation to non-essential cookies and analytics technologies, we will ask for your consent.

You can withdraw or change your consent through the website’s cookie controls.

Contract or Steps Before Entering a Contract

Where you contact us regarding a proposed collaboration, partnership or other commercial arrangement, we may need to process your information in order to take steps at your request before entering into a contract or to perform an existing agreement.

Legal Obligations

We may process or retain information where necessary to comply with a legal or regulatory obligation.

03 · Technology & Third Parties

Website Analytics

Renovating Life UK uses website analytics to understand how visitors find and use the site.

This currently includes Google Analytics, implemented through website tracking technologies including Google Tag Manager.

Google Analytics may process information including:

• pages visited;
• interactions with the website;
• referral source;
• approximate location;
• browser and device information;
• session information; and
• identifiers used to distinguish one browser or device from another.

Google states that Google Analytics may receive an IP address during data collection but does not log or store IP addresses in Google Analytics.

Where required, analytics storage and non-essential cookies are controlled through our cookie consent mechanism.

Information generated through Google Analytics may be processed by Google in accordance with Google’s own privacy and data-processing terms.

You can control the use of analytics cookies through our cookie settings.

Google Tag Manager

We use Google Tag Manager to manage certain website tracking technologies.

Google Tag Manager itself is primarily a system for deploying and managing website tags. The services activated through it may collect information depending on the choices you make through our cookie consent controls.

The exact technologies activated may change as the website develops. Where a technology requires consent, it should not be activated until the appropriate consent has been provided.

Contact Forms and Email

When you submit an enquiry through our contact form, we use the information you provide to read, manage and respond to your message.

Information submitted through the form may be processed by our website, WordPress installation, hosting provider and email systems as necessary to deliver and store your enquiry.

We will not add you to a marketing mailing list simply because you contact us.

We may retain correspondence where reasonably necessary to:

• deal with your enquiry;
• maintain a record of our communications;
• manage a collaboration or business relationship;
• resolve a dispute; or
• comply with legal requirements.

Affiliate and External Links

Some articles on Renovating Life UK contain affiliate links.

This means that if you click certain links and subsequently make a purchase, Renovating Life UK may receive a commission at no additional cost to you.

Affiliate and external links may take you to third-party websites, including retailers such as Amazon and other suppliers featured in our articles.

When you click an external link, the third-party website may collect information about your visit in accordance with its own privacy and cookie policies.

In some cases, an affiliate link may contain a referral or tracking identifier so that the retailer or affiliate network can determine that you arrived from Renovating Life UK and, where applicable, attribute a qualifying purchase.

We do not control the privacy practices, cookies or technologies used by third-party websites.

We encourage you to review the privacy information provided by any third-party website you visit.

Social Media

Renovating Life UK links to social media platforms, including Instagram.

If you follow a link from our website to a social media platform, that platform may collect information about your visit and subsequent interaction with its services.

Your use of those platforms is governed by the privacy policies and terms of the relevant provider.

Where social media content is embedded directly into Renovating Life UK in future, that content may also allow the relevant platform to receive technical information when the embedded content is loaded. Where consent is legally required for such technologies, we will seek to manage them through our cookie consent system.

Cookies and Similar Technologies

Renovating Life UK uses cookies and similar technologies for purposes including:

• essential website functionality;
• remembering privacy or cookie preferences;
• website security;
• performance monitoring; and
• website analytics.

Some cookies are necessary for the website to function.

Other cookies, including certain analytics or third-party technologies, may require your consent before they are used.

You can manage your choices through the cookie consent controls available on the website.

Further details, including the cookies currently in use, their purpose, provider and duration, are provided in our Cookie Policy.

Website Hosting and Technical Providers

Like most websites, Renovating Life UK relies on third-party service providers to operate the website.

These may include providers responsible for:

• website hosting;
• WordPress functionality;
• website security;
• backups;
• content delivery and caching;
• analytics;
• email delivery; and
• technical support.

These providers may process limited personal information where necessary to provide their services.

Where a provider processes personal information on our behalf, we take reasonable steps to use reputable providers and appropriate contractual or technical protections.

International Data Transfers

Some of the service providers used by Renovating Life UK are international organisations and may process information outside the United Kingdom.

Where personal information is transferred internationally, we will rely on appropriate safeguards or other lawful transfer mechanisms where required under UK data protection law.

For example, some information processed through Google services may be handled through Google’s international infrastructure.

04 · Keeping & Protecting Information

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

The exact retention period depends on the type of information.

For example:

• contact enquiries may be retained while the enquiry is active and for a reasonable period afterwards;
• collaboration or commercial correspondence may be retained for as long as necessary for business, contractual, tax or legal purposes;
• security and server records may be retained for a limited period for operational and security purposes; and
• analytics information is retained in accordance with our analytics settings and the applicable service provider’s retention controls.

When information is no longer required, we will take reasonable steps to delete it or anonymise it.

How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure, loss or misuse.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

05 · Your Rights

Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights over your personal information.

These may include the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information;
• ask us to restrict the way we use your information;
• object to certain uses of your personal information;
• request transfer of certain information in a portable format;
• withdraw consent where processing is based on consent; and
• complain about the way your personal information has been handled.

These rights are subject to certain conditions and exceptions under data protection law.

To exercise your rights or ask a question about your personal information, contact:

hello@renovatinglife.co.uk

We may need to confirm your identity before responding to certain requests.

Complaints

If you have concerns about how we use your personal information, we would appreciate the opportunity to address them first.

You can contact us at:

hello@renovatinglife.co.uk

You also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

Information about your rights and how to contact the ICO is available at ico.org.uk.

Children’s Privacy

Renovating Life UK documents aspects of family life, but the website is intended for a general audience and is not designed to collect personal information from children.

We do not knowingly ask children to provide personal information through the website.

If you believe that a child has provided personal information to us through the website, please contact us so that we can review and, where appropriate, remove it.

Third-Party Websites

Our website contains links to websites and services operated by third parties.

We are not responsible for the content, security or privacy practices of those third parties.

We recommend reviewing the privacy policy of any external website before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to the website;
• new services or technologies;
• changes to the third parties we use; or
• changes to legal or regulatory requirements.

The date at the top of this page will show when the policy was last updated.

We recommend checking this page occasionally for changes.

Questions About Your Data?

Contact Renovating Life UK

If you have any questions about this Privacy Policy or how Renovating Life UK handles your personal information, please get in touch.

hello@renovatinglife.co.uk

renovatinglife.co.uk